Setting Pricing Strategies During Inflationary and Deflationary Periods

Event Details

• Webinar recording
• Available to view March 26, 2025
• Slide deck included in purchase
  

About the Presentation

Pricing during economic volatility is a critical lever for sustaining profitability and market position. In inflationary periods, strategies like index-based pricing and transparent communication help offset rising costs while maintaining customer trust. During deflation, falling costs trigger demands for reductions, risking margin erosion and commoditization. Executives must balance disciplined pricing with delivering value, leveraging approaches like strategic pass-throughs and bundling to protect profitability and brand equity. Proactive, well-communicated pricing ensures resilience and competitiveness, empowering organizations to navigate challenges and seize opportunities in fluctuating markets.  

What will attendees receive?

• Actionable Strategies for Inflation and Deflation: Practical methods to address rising costs during inflation, such as index-based pricing, and tactics to manage price reductions during deflation while protecting margins.
• The Importance of Pricing Discipline: Insights into balancing customer expectations with profitability, avoiding over-discounting, and maintaining value perception in volatile markets.
• Role of Transparent Communication: An understanding of how clear, data-backed communication builds trust with customers and strengthens long-term relationships during pricing adjustments.
• Data-Driven Decision-making: Insight into the critical role of analytics in monitoring costs, customer behavior, and competitive pressures to adapt pricing strategies in real time.

Values provided

• Profitability Protection
• Customer Trust
• Market Resilience
• Sustainable Growth

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